Get to know us
The goal of Frontside consulting is to provide high-value, high-trust marketing solutions with complete transparency to long-term clients.
Joe Kim is the founder of Frontside Consulting, bringing over a decade of experience in technology and digital marketing to his client base.
He started his career as a software engineer, but quickly found himself drawn to the outdoor industry combining subject matter expertise with a technical and analytical perspective, which made for a good shift into performance digital marketing.
In his free time, Joe pursues a varied life involving many different interests including Surfing, Mountain Biking, Skiing, Snowboarding, Rock Climbing, Competitive Pistol Shooting, Salsa Dancing, Blues & Jazz Music, Piano, Harmonica, Philosophy, Psychology, Fitness, Weight Lifting, Cooking and Cryptocurrency.
Most of Frontside Consulting is run out of a Peak Design Everyday Messenger bag and
Joe enjoys the many perks of a digital nomad lifestyle.
linkedin.com/in/jkimnw/
Calvin Ma is a senior account manager at Frontside Consulting with a background in commercial photography, film, and digital marketing.
Having worked on the both the agency and client side of the advertising industry, he understands what is required on both sides in order to nurture successful, mutually beneficial growth partnerships. From campaign set up, management, creative testing, and optimization to reporting and data analysis, Calvin ensures that client KPIs are met and educated business decisions can be made based on media performance.
For leisure, Calvin enjoys outdoor activities such as surfing, snowboarding, rock climbing, and occasionally DJs at local Los Angeles venues.
John Rushin is our senior creative manager and has years of experience in all things brand marketing in the outdoor sports industry.
Having held multiple positions in the field John is our marketing “Swiss Army Knife” with a knack for crafting on-brand messaging and a good eye for design. From copywriting to campaign management, he is involved in everything that needs a creative touch and ensures that our clients’ messaging is always on point.
When he’s not building attention-catching ads for our clients he can be found in the mountains on a snowboard or mountain bike, on a river or lake with a fly rod, perusing an art gallery, or rocking out at the local concert venue.
