Fujisan Marketing x Frontside Podcast
By Joe Kim, Founder of Frontside Consulting
I recently had a chance to record a podcast with our friends at Fujisan Marketing. Not my first time on a podcast, but I always enjoy the opportunity to share some insights from my 13+ years of experience buying ads. It’s not something that gets said enough, but Google and Facebook are in an awkward position where they want to “help” you but are happy to help themselves at your expense. Preston and I discuss this complicated dynamic and some of the pitfalls that a new advertiser can come across when running paid ads.
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